Both podcasting and blogging have been around for ages. However, in recent times, the number of people consuming podcasts has grown in leaps and bounds. And there’s a good reason for this growth. In this article, you’re going to learn why podcasting may be the best option for you if you’re looking to grow your brand and attract your best clients. Now may be the time to launch your podcast.
1. It builds trust faster
Unlike blogs which can seem impersonal at times, podcasts create a feeling of intimacy. That’s because people are actually listening to a real person, not a robot! We all crave intimacy and listening to podcasts help people feel like they know you.
2. It allows your audience to multitask
People listen to podcasts while they’re doing other stuff. It used to be driving or commuting to work, now more people are listening as they work from home, while they’re doing laundry, or while they’re working out. Anywhere really. And they don’t even need to be connected to the Internet. They can simply download your episodes in advance, and then listen to it whenever they like!
3. Gives people a chance to gauge your personality
Your personality easily shows on your podcast. If you’re trying to force cheerfulness into your voice, it’s going to be heard. If you haven’t built rapport with your podcast guests or even your co-hosts, people are going to know about it. This is why it’s best to act as naturally as possible, so your personality shines through. This way people know you’re a genuine act.
4. You can easily repurpose your podcast content
You can use a service like Temi to transcribe your episodes and use the transcript as a blog post. You can create audiograms to attract people to your podcast. You can even create a YouTube channel for your podcast recordings.
5. It’s easy to consume
People can listen to you whenever and wherever they like. They don’t need to stare at a computer or mobile phone screen. They can simply go about their day, and they’d be learning lots of new things from you!
6. It’s relatively easy to create and market
Podcasts still need to be organized and planned in advance. However, they can be relatively easier to create and edit than blogging. A 5,000-word long-form blog post may take you a few hours, but a podcast episode talking about the same subject can possibly take you half the time to complete!
7. You can grow your network faster
People love to talk. It’s easier to get people to guest on your show than your blog or Youtube channel. They don’t need to write any lengthy articles, worry about what to wear or their background – they can simply answer your questions. Likewise, you don’t need to write guest posts for blogs (though you can do this too). You can simply volunteer as a guest on popular podcasts in your niche!
Could 2022 be the year for you to finally launch your podcast?
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