Client Attraction Code

Would it come as a surprise to you if I said we’re all salespeople? It’s true.  Every time you have a prospective client on a discovery call, you’re making a sales pitch, Every time you send an email or write a blog post with an offer, you’re making a sales pitch, Every time you write …

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We’ve all lost clients. Sometimes it’s our fault, Sometimes it’s theirs, Sometimes it’s out of everyone’s control.  But no matter the reason, there is something to be learned from a lost client. A system to review lost clients will help keep your business improving and growing.  Exit Interview Typically done when you leave a job, …

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Think all a farmer has to do is wait until fall to harvest truckloads of delicious tomatoes or corn or squash? Think again! That farmer has worked hard all year long to prepare for that week or two of reward.  He prepared the ground following last year’s harvest.  He planted seeds in the spring.  He …

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How often have you invested in a personal growth training to try to improve something you felt you were not good at? Perhaps it was marketing, sales, personnel management, or public speaking. For most of us, trying to improve our weak areas in operating our business or managing our department comes with the territory. Whatever …

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Video, pay-per-click advertising, and social media outreach gather most of the headlinesregarding online advertising these days. However, some of the most effective techniques relyon a classic online marketing venue: Email. Here are a few reasons why email marketing is asalive and as effective as ever and why it should be part of your online outreach …

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For some small business owners and solopreneurs, pricing is fairly simple: Customers pay aparticular rate for your time. For business owners looking to earn six figures, you’ll need morethan one-on-one coaching sessions to reach that threshold. This is where producing productscan increase your profit margin and serve as a passive stream of income. Fortunately,developing the …

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Few things are as exciting as launching and running a successful business. However, getting offto a strong start is essential for building long-term, sustainable success, especially if you’reaiming to earn six figures. The following practices will help ensure your business is built upon asolid foundation. Seek out Help Running a business on your own entails …

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Running a small business or working as a solopreneur lets you be your own boss and allows youto create an enjoyable, sustainable income. However, many business owners fail to meet theirgoals in the early days, and much of this struggle is due to difficulty in building a client base.One of the keys often overlooked is …

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Psychology has a lot to teach us about marketing. That only makes sense, as successful marketing of your products or services really boils down to a very simple, all-too-human act: the act of persuading a person to move from one state (not-a-client) to another (client). That movement is called a “conversion” in online marketing. In any kind …

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