Client Attraction Code

Psychology has a lot to teach us about marketing. That only makes sense, as successful marketing of your products or services really boils down to a very simple, all-too-human act: the act of persuading a person to move from one state (not-a-client) to another (client). That movement is called a “conversion” in online marketing. In any kind …

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The entire point of attracting prospects is to turn them into paying clients. If you have a prospect, it’s important that you start this process straight away. As a solopreneur, having clients is the way you make money, and therefore you should always be working on gaining the next client, even when your client roster is full. Ideally, you want …

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You may have a strong business idea and a great product, but are you doing everything you can to be seen by the right people? Increasing your visibility can change the way that potential customers see your business. Visibility is the glue that holds all other strategies together when it comes to achieving success as …

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So you’ve taken the leap and created your own business, but now what do you do? Even in this age of technology, the Internet can be a large, scary place for many people, but don’t be intimidated. Even though there are many other sites competing for the attention of every Internet user, it’s not that …

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As your business grows, it can be easy to let your marketing get out of control. Your message may change as your business changes. This can leave your prospects feeling confused. Confusion leads to apathy and a decline in readers, subscribers and conversions and sales. The good news is that a few steps can help …

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Just as with every aspect of your business, your coaching programs should offer several levels of commitment, from free to high-end VIP days or mastermind retreats. Doing so helps new potential clients move from “getting to know you” to “raving fan” more easily, and helps ensure you always have a positive cash flow in your …

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Finding the right graphic designer to handle your company’s branding and any other smaller projects is extremely important but also daunting unless you know the right questions to ask. Even if a designer comes highly recommended by a business associate or peer, always go through the interview process because your needs may be very different …

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Think about all the emails and sales pages you’ve seen just in this last week, touting a new class, product, or service. Very often marketers will highlight the features and benefits of their latest creation but then fall short because they didn’t include a story. The art of storytelling in business can be crucial to …

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Ever wonder what makes some Facebook posts, videos, or blogs “go viral,” while yours are lucky to have 7 shares and two comments? While it might seem like some well-kept secret, the truth is it’s easy enough to create shareable content, if you put some thought and creativity into your efforts. Everyone Loves Infographics Whether …

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So what exactly is a Podcast? The word Podcast gets thrown around a lot these days but what exactly is a Podcast? Think of a podcast as a radio show that you can subscribe to or download at any time. It may help to think of it kind of like TIVO for audio programs. In …

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If you’re looking to make important business connections, LinkedIn is the premier social media platform to use. You’ll find recruiters using LinkedIn to find job candidates; CEOs looking to grow their influence and build trust with buyers; and entrepreneurs looking for their dream clients. In the world of business relationships, you just never know who …

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