Rather than approaching LinkedIn as a place to make a quick sale, it’s best to approach it as a place to build relationships that can lead to a higher LTV (lifetime value) of each interaction. To do this you need to make every aspect of this platform work to your advantage in order to both …
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As you probably know by now, consistency is vitally important for any of your marketing efforts but especially for LinkedIn. How many times have you noticed that someone is really active but then disappears for months at a time? Then, surprise surprise, they show up again but that’s short-lived and within six weeks they are …
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Video, pay-per-click advertising, and social media outreach gather most of the headlinesregarding online advertising these days. However, some of the most effective techniques relyon a classic online marketing venue: Email. Here are a few reasons why email marketing is asalive and as effective as ever and why it should be part of your online outreach …
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