How well do you know your potential clients? Chances are you’ve developed at least a simple client avatar. You know her business, her age, her income, and her education levels. You know where she lives and how many kids she has and what her biggest dreams are. But do you really know what drives her? …
→Read MoreClient Attraction Code
So you’ve taken the leap and created your own business, but now what do you do? Even in this age of technology, the Internet can be a large, scary place for many people, but don’t be intimidated. Even though there are many other sites competing for the attention of every Internet user, it’s not that …
→Read More
Think about all the emails and sales pages you’ve seen just in this last week, touting a new class, product, or service. Very often marketers will highlight the features and benefits of their latest creation but then fall short because they didn’t include a story. The art of storytelling in business can be crucial to …
→Read More
We’ve all done the exercise. It’s the first thing you’re taught when you first start your business: Create an ideal client avatar. This vision of your ideal client guides everything you do, including pricing (you can’t charge that single mom as much as you can the CEO of a Fortune 500 company), pain points (mom …
→Read More
We’ve been told (and told and told) for years that “the money is in the list” and that “your mailing list is your biggest business asset.” But if your list numbers are hovering in the low four-figures—or fewer—with no sign of growth on the horizon, such advice can seem a bit unhelpful. The fact is, …
→Read More