How well do you know your potential clients? Chances are you’ve developed at least a simple client avatar. You know her business, her age, her income, and her education levels. You know where she lives and how many kids she has and what her biggest dreams are. But do you really know what drives her? …
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Psychology has a lot to teach us about marketing. That only makes sense, as successful marketing of your products or services really boils down to a very simple, all-too-human act: the act of persuading a person to move from one state (not-a-client) to another (client). That movement is called a “conversion” in online marketing. In any kind …
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Identifying your unique selling proposition (USP) is a proven and effective tool to help you promote (and increase sales for) your product, program or service. It’s not just for large companies with marketing departments, but an important distinction for any independent business owner or service provider. But what IS a USP? Simply put, it’s an …
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The entire point of attracting prospects is to turn them into paying clients. If you have a prospect, it’s important that you start this process straight away. As a solopreneur, having clients is the way you make money, and therefore you should always be working on gaining the next client, even when your client roster is full. Ideally, you want …
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Would it come as a surprise to you if I said we’re all sales people? It’s true. Every time you have a prospective client on a discovery call, you’re making a sales pitch. Every time you send an email or write a blog post with an offer, you’re making a sales pitch. Every time you …
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