You may have a strong business idea and a great product, but are you doing everything you can to be seen by the right people? Increasing your visibility can change the way that potential customers see your business.
Visibility is the glue that holds all other strategies together when it comes to achieving success as a business owner. Each strategy gets your name out among other business owners, movers and shakers and potential clients. Being seen goes a long way with the word-of-mouth crowd.
The bottom line is this – the more visible your brand, the easier it is to sell your products and services. Just think about your own buying patterns…
Are you more comfortable buying from known brands you’re familiar with, with a proven track record? Or do you prefer to go with Joe Bloggs, that you’ve never heard of, and apparently has no record of past customers?
Now, you may be thinking, “Well, I am Joe Bloggs, I do great work, but I feel like a best kept secret…”
Which is exactly why you need to get out there and get visible.
Here are a few ways that you can increase your visibility:
- Attend business seminars
- Public speaking
- Write press releases
- Start a podcast
- Publish a newsletter or ezine
If you are comfortable doing what you are doing and it works for you, still try at least one or two of these ideas. No one ever became a success by playing it safe or being comfortable. Trying new things and getting out of your comfort zone is one key to gaining visibility.
For some business owners, business can become stale. They only want to do certain things all of the time. This goes back to the issue of comfort level. When you are on Facebook and a fellow business owner is looking for speakers for his online conference or a local event in your area, throw your hat in the ring. Try something new that will increase your visibility.
Does someone in one of your associations need advice or a speaker for the next meeting? Take that spot for yourself. Every opportunity places another feather in your cap. It is a point that you can add to your bio and to your press releases for new products or events.
And, you can create newsletters for your customers. Sending a monthly or quarterly newsletter about your business gives you the chance to add information about accomplishments that have occurred since the last newsletter. Each solidifies your expert status in the eyes of current and potential customers.
Once you put all of this in place, keep a monthly checklist on your ventures to be sure that they are still bringing about the desired effect. Some of it won’t require much tweaking—just checking in with the movers and shakers to be sure they still know your name.
Achieving expert status inspires confidence on the part of customers and fellow business owners. Increasing your visibility is the first step and the information in this article can help you do just that.