Identifying your unique selling proposition (USP) is a proven and effective tool to help you promote (and increase sales for) your product, program or service. It’s not just for large companies with marketing departments, but an important distinction for any independent business owner or service provider. But what IS a USP? Simply put, it’s an …
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You may have a strong business idea and a great product, but are you doing everything you can to be seen by the right people? Increasing your visibility can change the way that potential customers see your business. Visibility is the glue that holds all other strategies together when it comes to achieving success as …
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